Medhekar has been appointed executive vice-president and branch head, Everest Brand Solutions Mumbai. Earlier, Medhekar was vice-president of Denstu's Mumbai operations. He held the position for three years.
Medhekar has considerable experience in advertising and direct marketing, with stints at agencies such as Contract and Rediffusion DY&R. He spent six years at Rediffusion DY&R, where his role grew to lead the Chennai office as well as the group company, Wunderman.
Medhekar will be reporting to D Rajappa, president, Everest Brand Solutions. In an official communiqué, Rajappa says, "Ashish is a passionate and experienced addition to the core team. He will lead the Mumbai office and organise consistent good quality work."
Rajappa adds, "Inducting top of the line leaders is part of our strategy to create a rich talent pool."
As part of Everest's core team, Medhekar will contribute in creating innovative and path-breaking advertising campaigns for its existing clients as well as new acquisitions.
Speaking on his new assignment, Medhekar says, "I am impressed with the pace, vibrancy and collaborative team effort displayed at Everest."
"Maturing our relationship with the existing clients as well as new wins gives me the confidence to continue to deliver on the Everest promise of consistent great work for all the brands that we service," he adds.
Medhekar has spent 17 years in advertising and direct marketing in industries such as consumer electronics, FMCG, skincare, mobility and automobiles. He has worked on diverse brands such as Airtel, Citibank, Colgate, HCC, HDFC Bank credit cards, Lavassa, Nivea Skincare, Philips, Thomas Cook's 100% Holidays, Sony Entertainment TV, Southern Comfort and Suzlon.
The recent prominent wins at Everest, Delhi, include Canara-HSBC Oriental Bank of Commerce Life Insurance, CHI Ltd, Clay Telecom, CNN-IBN, Indian Airlines, KS Oils and Shivalik Breweries.
The Everest Mumbai office won the brand building assignments of ACC, Apurva Buildcare, Indian Overseas Bank, Nirmal Lifestyle and Writer Corporation, with additional business from existing clients such as Parle (Xhale and 20:20 brands) and Zandu (Nityam brand).