India, the creative arm of Percept, has recently won the creative duties for two brands from the Panasonic stable, called Viera and Lumix. IBD India approached Panasonic with a new concept for these two brands and eventually, it was finalised as the creative agency. The Viera range consists of LCD and Plasma televisions, while the Lumix range consists of digital cameras. The size of the business is estimated to be Rs 25 crore.
The media duties will be handled by Allied Media Network, which is Percept's in house media agency. Rahul Gupta, managing director, IBD India, tells afaqs!, " Panasonic as a brand is not too popular for its TV and camera ranges in India, although it is one of the leading brands for these products across the globe. We are trying to change this by coming up with a new campaign for Panasonic."
Gupta adds, "Since we have access to stores, we will do a lot of innovative displays and other forms of visual merchandising." The new campaign is expected to be released during the festive season of Diwali.
Panasonic will compete with Sony and other Korean brands.First Published : September 10, 2008