Now you can buy Mahindra cars online

By afaqs! news bureau , afaqs!, Mumbai | In Digital | September 10, 2008
The website will facilitate the decision making process, as it has introduced various features which pamper the consumer, a

division of U.S based Logix Microsystems Limited, has recently launched a new interactive and animated website for NBS International Limited, a 100 per cent subsidiary of auto major, Mahindra & Mahindra. The website is touted to be India's first car dealer online showroom, with advanced features such as 360-degree panoramic views of Mahindra & Mahindra showrooms and workshops.

The website aims to make interactivity the focus and makes full use of the internet to attract potential customers. A customer can login to and explore a host of features. Apart from 360-degree panoramic views of both the Mahindra showrooms in Mumbai, one can also view cars using the panoramic view, which will allow the user to have a closer look at the car's exterior and interior as well.

Pankaj Mehta, vice president - India, Logix Microsystems tells afaqs!, "We don't wait for the customer to walk into the showroom to buy a car. Instead, we grab him when he just starts to plan to buy a car."

The website tries to stay true to its motto by having a vast range of services. One can book a test drive online and a car will be present at their doorstep at the specified time. Existing car owners can also use the website to schedule for free or paid servicing; the car will be picked up from and delivered at their doorstep.

Another notable feature is the SMS alerts. Once a customer signs up for a test drive, they will get an SMS confirming the date and time of the test drive. One can also change the appointment by replying to the same SMS. The same facility is available to customers who book appointments for servicing their cars.

Other services available include buying accessories for the car, comparison between Mahindra models, applying for a loan and a macro look at each feature of the car (for instance, headlights, tyres and so on).

The website offers a complete solution to interested buyers, right from choosing a particular model to taking a test drive to finalizing the model and booking it online.

Richard de Souza, chief financial officer, Mahindra & Mahindra tells afaqs!, "The website helps the customer till the final step of booking a car. The customer will have to come to the showroom for the last bit, as there is a lot of paperwork included."

Mehta adds, "Literally paying for the car online is not a feasible option, as the amount is huge. It does not even take place in mature markets such as United States."

As of now, this facility is available only to the residents of Mumbai. De Souza clarifies, however, "We do plan to expand to other cities as well, but not so soon."

© 2008 afaqs!