of Chhattisgarh is all set to receive an outdoor facelift.
Advertising and media company, ASA Advertising has won bids to erect a foot over bridge (FOB) and 21 unipole hoardings in strategic locations of Chhattisgarh. The unipole hoardings will be first of its kind in the state.
Ateet Agrawal, head, client servicing, ASA Advertising, informs afaqs!, "The bid for the FOB was won on September 7 for an amount of Rs 1.14 crore; while the unipoles bid was bagged on August 28 for a sum of Rs 3.15 crore."
The company will construct these properties and will also have the advertising rights for them for a period of 10 years. OOH media companies, Laqshya Outdoors and Ad World were amongst other bidders for these projects.
He also adds that hoardings are no longer about haphazard anytime, anywhere advertisement positioning. "Unipole hoardings are not being put up only to generate revenue, but also to beautify the state. Also, ASA Advertising plans to build public utilities for the convenience of the masses of Chhattisgarh."
These new outdoor formats will provide better coverage opportunities for clients, who had to be content with print and poor quality hoardings in the State earlier.
For the record, ASA Advertising is a 35 year old organization, with offices in Delhi, Mumbai, Nagpur and Chhattisgarh. Other OOH formats that the company offers are mobile vans, bus shelters, kiosks and gantries. It also deals in the creation of print ads and signages and organising events like press conferences and seminars.First Published : September 11, 2008