afaqs!

CNBC Awaaz Consumer Awards to be held on September 26 in Mumbai

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | September 15, 2008
The awards recognise and felicitate most preferred brands by Indian consumers

The & #BANNER1 & # Hindi business news channel, CNBC Awaaz is set to hold the awards ceremony for the fourth edition of the much awaited CNBC Awaaz Consumer Awards, on September 26 in Mumbai.

The awards were instituted by the business channel in 2005, with an aim to get an insight into consumer behaviour and preferences, by recognising the most popular and trusted brands across various categories, such as Consumer Durables, Telecom, FMCG, Financial Services, Travel and Hospitality, Retail, and Automobiles.

Talking to afaqs!, Neel Chowdhury, vice-president, marketing, CNBC-TV18, says, "The awards act as a medium to facilitate deeper understanding of consumer insights, when it comes to identifying major brands and services. In any given industry or product category, it is the needs and aspirations of consumers that play an integral part in the relationship between the consumer and the brand. So, the survey conducted by research company, Nielsen evaluates brands on various parameters, arriving at some names that qualify as the most preferred brands by consumers."

Neel Chowdhury
The fourth edition of the Awards will cover 17 products and services in different categories. This year, the emphasis is on extensively covering rural consumers, because as Chowdhury points out, "Rural areas are today emerging as the biggest consumer hubs for most of the products. This year, an extensive survey has been carried out, covering more than 84 rural centres, in addition to reaching out to respondents in 21 cities. All in all, the survey has covered more than 10, 000 respondents."

The survey covered male and female adults in the age group of 18-45 years, belonging to SEC A, B and C households in the urban areas and SEC R1 and R2 in the rural areas.

The chief guests for the awards ceremony will be Sharad Pawar, union minister, agriculture and Praful Patel, union minister, civil aviation. The star attraction for the event will be actor, Akshay Kumar. Industry will be represented by the heads and honchos of almost all major brands and companies.

The CNBC Awaaz Consumer Awards are being presented by ICICI Bank credit cards and powered by Easy Bill. Other partners are BLR logistics, logistics partner; Done Card, associate sponsor; Canon and Mobile Next, category sponsors; India Today and The Brand Reporter, magazine partners and afaqs!, online partner.

Chowdhury promises that the event is being extensively promoted on all the platforms of Network18, in addition to trade and business magazines and through outdoor media.

Search Tags