afaqs!

Infomedia appoints Tushar Burman to strengthen online presence

By Kapil Ohri , afaqs!, New Delhi | In Digital | September 17, 2008
Infomedia India has hired Burman as head of Internet properties. It will revamp its existing websites and launch some new ones as well

Tushar & #BANNER1 & # Burman has joined Infomedia India as head of Internet properties. He will report to Lakshmi Narasimhan, chief executive officer, Infomedia India. Burman comes from the Indian Express Group, where he worked as associate editor of Intelligent Enterprise, a technology related publication.

Infomedia India publishes various magazines such as Overdrive, an automobile and bike magazine; Chip, a gadgets and technology magazine; AV Max, a magazine which reports on the latest happenings in the audio and video industry; and Yellow Pages. Network18 owns a majority stake in Infomedia India.

Speaking to afaqs!, Burman says, "I will look after all the existing and upcoming websites of the Infomedia Group. We are planning to launch new sites, which will be an extension of our print publications, and revamp and relaunch some of the existing sites." He is not ready to disclose which Infomedia sites will be revamped in the near future.

Burman adds, "We will strengthen our online presence and make our online existence an integral part of our overall publication strategy. Our online publications will have more exclusive content and will include more current news. We will also add more community oriented features on our sites."

Burman has around 10 years of experience in the digital media and technology space. He has worked as a senior writer with Network Computing magazine, owned by Jasubhai Digital Media. He has also worked with Dun & Bradstreet, which provides business related information, as senior analyst in its economic analysis division.

Infomedia runs websites such as Overdrive.in and Chip.in. It has tied up with Alibaba.com, a business to business (B2B) e-commerce company based in China, to create an online community of Indian small and medium enterprises (SMEs) on Alibaba.com.