The Broadcast & #BANNER1 & # Audience Research Council (BARC), which was set up by the broadcasting and advertising associations in the country, will have a chief executive officer appointed to oversee the new measurement system, which will be launched later.
BARC is represented by the Indian Broadcasting Federation (IBF), the Advertising Agencies Association of India (AAAI) and the Indian Society of Advertisers (ISA).
Talking to afaqs!, Jawahar Goel, president, IBF, says the appointment of the new CEO will be finalised by the end of November.
Goel has been elected as president of the IBF once again. He has held the position for three years. Among other changes in the IBF board is the induction of two new members co-opted by the board, Rajat Sharma of India TV and Peter Mukerjea of INX Media.
Goel's agenda includes addressing the key issue of exorbitant carriage fees, which deters broadcasters throughout the country. He says the board will also keep a check on advertisers who have a history of bad accounts and records of defaults in payments to broadcasters. The implementation of the BARC will also have a special focus.
Goel adds, "Right now, we are incorporating the company under Section 25. Subsequently, the various boards will elect a CEO, followed by the initiation of the bid process."
As reported earlier by afaqs!, the BARC is slated to call for a global bid to decide on the research agency that will process and churn out data through a new method.