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A case study on MeraMobi shows how the downloadable application is a window to multiple services
Presenting a case study at the Mobile Conversations 2008 seminar held in Mumbai on Friday, Rajeev Mishra, business head, MeraMobi, said, "The mobile is the first device that India has adopted so quickly." He explained how the mobile now does much more than just talking.
Mishra said that the mobile has replaced devices such as watches, alarm clocks, radios, cameras and even computers. Explaining how the times have changed, Mishra said that now, people are quick to inquire and learn about new technology.
Rajeev Mishra |
The primary target group for the application consists of married professionals aged 25-45 years. The target customer is technology friendly, but pressed for time. The secondary TG comprises students aged16-22 years, who use GPRS mobiles and love cricket and entertainment.
While the application is free to download, it is supported by advertising in the form of full screen ads and banners. Some of the advertisers include Crompton Greaves and Jeevanprash.
Mobile Conversations was presented by afaqs! in association with MyToday. mKhoj was an associate sponsor.
The Bengaluru episode of Mobile Conversations will take place on Friday, September 26.