Mobile Conversations 2008: MeraMobi aims to be a mobile remote control

By Tarana Khan , afaqs!, Mumbai | In Digital | September 22, 2008
A case study on MeraMobi shows how the downloadable application is a window to multiple services


a case study at the Mobile Conversations 2008 seminar held in Mumbai on Friday, Rajeev Mishra, business head, MeraMobi, said, "The mobile is the first device that India has adopted so quickly." He explained how the mobile now does much more than just talking.

MeraMobi is a mobile application developed by India Interactive Technologies Ltd, a joint venture between the Bhaskar Group (the publishers of Dainik Bhaskar) and the Pitroda Group (of Sam Pitroda fame).

Mishra said that the mobile has replaced devices such as watches, alarm clocks, radios, cameras and even computers. Explaining how the times have changed, Mishra said that now, people are quick to inquire and learn about new technology.

Rajeev MishraSpeaking about MeraMobi, Mishra said that the application combines m-commerce, information and entertainment. It can be accessed on all GSM handsets and is customised to suit most models. Some of the services offered by MeraMobi include bill payment, ticket booking, city guides, yellow pages and lifestyle content.

The primary target group for the application consists of married professionals aged 25-45 years. The target customer is technology friendly, but pressed for time. The secondary TG comprises students aged16-22 years, who use GPRS mobiles and love cricket and entertainment.

While the application is free to download, it is supported by advertising in the form of full screen ads and banners. Some of the advertisers include Crompton Greaves and Jeevanprash.

Mobile Conversations was presented by afaqs! in association with MyToday. mKhoj was an associate sponsor.

The Bengaluru episode of Mobile Conversations will take place on Friday, September 26.

© 2008 afaqs!