2nd edition of Digital Signage Asia starts October 3

By afaqs! news bureau , afaqs!, Mumbai | In OOH News | October 01, 2008
This year, Digital Signage Asia will see industry stalwarts congregate to discuss the medium and its potential

As the & #BANNER1 & # digital signage industry enters its third year in India, the nature and scope of this dynamic medium seems limitless. Digital signage is moving from retail and OOH into hospitality, hospitals, and training and internal communication.

Digital signage is a network of customisable displays that can be controlled electronically using a computer, allowing content to be changed remotely for the most targeted messaging possible. Digital signage screens can be deployed in such diverse locations as retail outlets, transit hubs, doctors' offices, restaurants, corporate campuses, sports venues and even gas service stations.

Widely hailed as a replacement for static displays, digital signage is used for many purposes such as customer facing and employee facing, influencing audience behaviour, brand building, entertainment, infotainment and security.

Now, the brains behind the business are set to congregate at Digital Signage Asia 2008 (DSA 2008), at Nehru Centre in Mumbai on October 3 and 4.

DSA 2008 will present success stories and trends for the future as seen by industry stalwarts. The key perspectives this year will be presented by brand owners, network owners, agencies and technology leaders.

The expo will showcase cutting edge digital signage solutions, which will give visitors a glimpse into the exciting world of digital signage, its creativity and its power.

The show is being presented by Scala, the pioneer in digital signage software for dynamic digital displays; Scala is the title sponsor. The associate partners for the event are Vu - The Display Company and Business Q - The Media Network for Working Professionals. The media partners include Point-of-Purchase, Outdoor Advertising, The Brand Reporter, afaqs!, and

Some of the key speakers at the event this year are Jeff Porter, executive vice-president, Scala; Punitha Arumugam, group chief executive officer, Madison Media; Paul Vitali, director, The Life Channel; Arun Sharma, general manager, marketing, and head of media, sponsorships and alliances, Bharti Airtel; Rajesh Chakrabarti, vice-president, branding, Reliance Capital; Ashish Pherwani, senior manager, advisory services, Ernst & Young India; Chetan Madaya, CEO, Laqshya Digital Media, and group chief strategy officer, Laqshya Media Group; Chandradeep Mitra, president, Mudra Max; Rajiv Agarwal, CEO and director, The Mobilestore; and Rajendra Kumar Khare, chairperson and managing director, SureWaves.

There will also be interactive panel discussions on critical issues such as acceptable metrics and technology.

Digital Signage Asia is organised by Thoughtshows and Events, the on-ground events division of VJ Media Works, a media company with interests in publishing and industry events. Its two pioneering events, In-Store Asia (earlier called POP Asia) and OAC (Outdoor Advertising Convention), are already popular in the advertising and marketing industries. VJ Media Works also owns three publishing brands, Point-of- Purchase, Outdoor Advertising and VM&RD (Visual Merchandising & Retail Design).