Rediffusion DYR undergoes renaming

Since DY&R is now known as just Y&R, the agency’s other alliances are also embracing this change. Rediffusion DY&R, too, will now be Rediffusion Y&R.

The agency’s logo has been tweaked and uses a more contemporary font. The vertical dash has been replaced with an orange, horizontal dash, while the aquamarine colour in the background has been retained, but is a fresher shade. The logo change is effective since yesterday. The logo now reads ‘Rediffusion – Y&R’.

In an official statement, Diwan Arun Nanda, chairman, Rediffusion – Y&R says, “We started an association with Young & Rubicam over 20 years ago that developed into a robust partnership. The new identity is a symbol of that affiliation.”

The energetic logo aims to balance the young energy and cultural change at the agency.

The new identity also entails a change in the corporate email id for all employees. The website is also under development to incorporate the change.

For the record, the partnership between Y&R and Dentsu was terminated a few years ago (somewhere around 2004), when Dentsu had moved out of the structure. The dropping of the ‘D’ in DY&R is perhaps the final culmination of that. When afaqs! sought comments on the same from Mahesh Chauhan, he declined to comment on the global nature of the development.