Media Group (LMG) has won the media duties for Wockhardt Hospitals after a multi agency pitch. The size of the business is worth approximately Rs 20 crore. A few more agencies, including Group M, were part of the pitch.
The creative duties were handed over to O&M Bengaluru about a month ago.
Wockhardt, a company in the healthcare segment, was looking for a unique media solution. LMG's plans for Wockhardt include creating a fine tuned solution set unique to the health care industry. Also on agenda is creating media solutions to drive traffic into the existing business units.
The industry has its share of challenges and Natrajan adds, "The interface between the media and the end users/beneficiaries and influencers, without losing the credibility, will be one of the challenges."
The super specialty group of hospitals has been set up in association with Harvard Medical International and is present in seven cities in India with 12 hospitals.