Media's out of home (OOH) agency, Posterscope, launched in India on September 16, has received an overwhelming response with more than 14 brands across categories entrusting their duties to the agency.
These brands range from FMCG to retail, durables to entertainment, industrial and corporate to finance. The brands that have already entrusted OOH assignments to Posterscope India include Philips, RayBan, Kidzee, Mont Blanc, Adidas, Home Town, the Muthoot Group, eZone, Pantaloons, Big Bazaar, Furniture Bazaar, Lee Cooper and Essar Steel. Out of these, only Philips, RayBan, Adidas and the Muthoot Group have been handled by Aegis Media before, while the remaining are new clients for the group.
He adds, "The very fact that so many clients, in less than a month, have chosen the first truly global OOH agency in India indicates the importance of accountability and professionalism in this field."
He further adds, "I think the highly experienced team of outdoor professionals led by Haresh Nayak, the unique PRISM suite of tools recognised as the best in the world, and Posterscope Worldwide's knowledge of this medium is responsible for this quick success."
The company informs that shortly after the launch, Haresh Nayak, general manager, Posterscope India, had attended the Posterscope Global Conference in Barcelona and several new global initiatives in OOH (including some in the digital OOH arena) discussed there will be rolled out in India.
Posterscope India has also introduced the PRISM suite of tools in India. The PRISM suite of 13 tools provides the best insights and accountability and is used throughout the planning and buying process. This tool helps deliver the right solution and demonstrates the value and market advantage achieved.
Of the 13 tools, PRISM Plan, PRISM Map, PRISM Creative and PRISM Monitor are already customised for the Indian Market. PRISM Share (a robust worldwide sharing platform) will be launched by the end of October.
Posterscope India has already set up a network in 20 cities through its own and affiliate offices and will be expanding the network to cover 32 cities by the end of 2008.
Internationally, Posterscope is present in Europe, South Africa, the Asia Pacific and the US. In the Asia Pacific region, Posterscope is present in China, Malaysia and Taiwan.
Aegis Media comprises Carat, the media buying and planning arm; Posterscope, the OOH company; Isobar, the digital company; and the brand consultancy, Vizeum.