cost airline SpiceJet has called for a pitch to review its creative agency. Agencies such as Bates 141, O&M, Leo Burnett, Contract Advertising and Lowe have been invited for the pitch.
Prior media reports suggest that Capital Advertising also participated in the pitch, but when afaqs! spoke to Sunil Sachdev, that agency's director, he clarified that Capital had not been invited to pitch.
What prompted SpiceJet to change its creative agency? A source close to SpiceJet says it wanted a bigger agency because it is expanding. It also wanted a fresh perspective on the brand, says the source. It was not dissatisfied with Gopika's work, which is why it was invited to pitch as well.First Published : September 25, 2014 04:04 PM