Carat, Posterscope & #BANNER1 & # and Isobar in Singapore have been brought together under parent company Aegis Media. Earlier, these three arms of the media conglomerate operated independently. Ashish Bhasin, chairman, India, and chief executive officer, Aegis Media, Southeast Asia, has appointed Arun Kumar CEO of the Singapore operations.
Kumar has been elevated from his earlier position, spearheading regional client operations at Isobar. He has been with Isobar for close to three years. He has worked earlier with Starcom in China and Initiative Media in India as planner.
Kumar says, "I am looking forward to bringing together my digital and mass media experience to usher in new insights within the Singapore media market, where all services are set up under one organisation."
Some of the businesses that Aegis Media Singapore handles are Philips, ABN Amro Bank, OCDC Bank, Jet Star, Carlsberg and Tourism Australia.