Kolwalkar and Juhi Chaturvedi have been appointed creative directors at McCann Erickson Mumbai. They will report to Prasoon Joshi, chairperson, McCann World Group, India.
Chaturvedi and Kolwalkar will head a group working with 10 brands, which include some portions of the Marico business and the NDTV Imagine and Onida accounts. Currently, McCann Erickson Mumbai has four groups working on the various brands it handles.
This will be Kolwalkar's second stint at McCann. He was with the agency in the same capacity till 2003, after which he moved on to pursue films. He has experience of about 14 years in the ad industry and has worked on brands such as Pears, Vaseline, Band Aid, Stayfree, Lifebuoy, Kodak, Tata Housing, Tata Motors, Sunlight, Asian Paints, Boots India, Emami, Times Music, MTV, ICICI and Bajaj Auto.
Chaturvedi, an art director by specialisation, has been in the ad business for about 12 years. She has spent almost a decade at O&M and also done a short stint at Lowe. Titan, Hutch, Fullerton, MTR Foods, Hindustan Unilever Ltd, Cadbury, Sprite, Asian Paints, KFC and UP Tourism are some of the brands on which she has worked.
A trained Kathak dancer with a One Show nomination to her name, Chaturvedi has also explored the world of script and dialogue writing in films and is awaiting the release of her feature film, Shoebite.
Commenting on the development, Prasoon Joshi says in an official release, "I have worked with both Chaturvedi and Kolwalkar earlier and know firsthand how talented and capable they are. They are a great addition and will enrich the McCann team and creative product. I welcome them to McCann."