afaqs!

Crazy Noodles invites you to Eat Some Fun

By Chhavi Tyagi , afaqs!, New Delhi | In Advertising | November 10, 2008
Crazy Noodles is celebrating the month of November as Children's Month with magic tricks at its restaurant

Kids & #BANNER1 & # are sure going to love this one. Instead of just celebrating Children's Day on November 14, Crazy Noodles, the Chinese restaurant at the Great India Place mall in Noida, is celebrating the entire month as Children's Month. Visitors to the restaurant will get to enjoy free magic tricks along with their food all through the month.

Dhruv Agrawal, co-founder and director, Crazy Noodles, says, "The idea revolves around what our brand stands for - Eat Some Fun. We have always aimed to engage our customers beyond food and such initiatives have been an integral part of our communication strategy."

The restaurant, which was launched in September 2007, is organising magic tricks such as coins appearing out of nowhere and plain paper transforming into money. In addition, if the billing amount is Rs 350 or more, diners get to take home a magic trick.

Though Crazy Noodles has undertaken such activities before in its restaurants, this time, it will also take up initiatives in other places. An activity called Crazy Science will be undertaken in schools, beginning with Cambridge School in Noida on November 14.

Agrawal explains the concept to afaqs!: "We will go to select schools and ask the students to participate in some activities and solve puzzles based on concepts that they have already learnt in class."

In the past, the food chain has given customers puzzles to solve with rewards such as a free meal. On weekends, a cartoonist sketches customers, and the cartoons are then given away to them for free.

Agrawal says, "The response to these activities has been huge. We've had customers coming and asking us about the activities. More than 50 per cent of our tables have repeat customers."

The Crazy Noodles food chain has restaurants in Ahmedabad and Ludhiana, too. It plans to come out with two more restaurants in Delhi and the NCR in the next two months.