Mishra is to head the national operations of Mudra Connext in six cities, Mumbai, Delhi, Kolkata, Bengaluru, Chennai and Kochi, as executive vice-president. Mudra Connext came into being when Mudra consolidated its media duties and became a full service agency in April. The other agencies under Mudra Max, which is the media hub of the Mudra Group, are Connext, Radar and Videotec.
Discussing his plans for Connext with afaqs!, Mishra says, "There is a lot of work to do. First on the list is growing the business and building talent. We'd like to be able to deliver good solutions to our clients with proper understanding and be passionate about what we do." He says that with network agencies, it isn't as difficult to obtain global businesses - that will be a challenge at Connext.
In an official statement, Chandradeep Mitra, president, Mudra Max, says, "Manas' experience and professional capability will surely help our teams deliver superior communication solutions to our clients. I am confident of his capability to take Connext to the next level of professional excellence."
Mudra Connext's roster of clients includes ACC Cement, Amway, HBO, ICI Paints, Indian Rayon, Jyothy Laboratories, the Malayala Manorama Group, MTV Networks, Ticketvala, RmKV, Sify.com, Spice Mobile, TTK Prestige, Yatra.com and Zenith Computers.