NYF to use advanced online judging system

By Abhishek Chanda , afaqs!, New Delhi | In Advertising | November 14, 2008
The awards festival has upgraded its online judging interface to ensure smoother operations

After & #BANNER1 & # making the call for entries, the New York Festivals (NYF) International Advertising Awards has announced that it has made significant improvements in its online judging system to ensure that the judges can scrutinise the creatives smoothly and deliver their verdict.

In an email to afaqs!, Rob Keenan, general manager and chief operating officer, NYF, says, "Our new system will accept broadcast quality entries and the NYF editorial staff will monitor incoming entries as they arrive to ensure they have sufficient resolution for the judges."

Keenan adds, "We have moved away from QuickTime playback technology to Flash based H.264 encoding, coupled with an automated transcoding system developed in partnership with Origin Digital."

Keenan clarifies certain issues and concerns regarding the online judging system. The uploaded entries will have sufficient resolution, and the TV commercials/videos will have up-to-broadcast quality clarity, helping the judges to scrutinise every single detail in them.

The 2009 chapter of the awards ceremony will be a three day event, starting on May 13.

The NYF Awards recognise work from all over the world in all media, including television, cinema, print, outdoor, interactive, design, mixed media, collateral, radio and student advertising. In 2008, the awards witnessed a 23 per cent increase in entries submitted over the previous year.

Last year, the awards received entries from 71 countries. India had 37 nominations and eventually won nine metals. Leo Burnett won five metals, followed by Euro RSCG (two metals), Bates David Enterprise (now Bates 141) and JWT (one metal each).

Founded in 1957, NYF now has representation in 62 countries and also oversees three standalone international competitions, including the Midas Awards for financial services communications, the Global Awards for health care communications and the AME Awards for advertising and marketing effectiveness.

afaqs! is the official representative for the New York Festivals in India.