Indrajit Sen joins Laqshya Media as president

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | November 14, 2008
Sen will juggle between Stroer and Laqshya Media initially

Indrajit & #BANNER1 & # Sen joined Laqshya Media as president, projects, earlier this week. He will report to Alok Jalan, managing director, Laqshya Media. Earlier, Sen was country head and chief executive officer, Stroer Media.

Nowdays Laqshya Media is busy reorganizing itself with a sharper focus on marketing and sales of all its products. This effort will continue to be spearheaded by Soumitra Bhattacharyya, chief executive officer, Laqshya Media.

In a conversation with afaqs!, Sen says, "As one of the leaders in out of home (OOH) in India, Laqshya already has the largest formats in the country. As such, Laqshya definitely presents a much bigger canvas as compared to Stroer today. The choice was not a very difficult one."

Sen adds, "My job will be to maximise the value of Laqshya's investments and enable maximum value realisation from its projects."

In an interesting development, Sen will continue to look after Stroer's interests until the company finalises its long term position in India.

There have been rumours in the industry for some time about Laqshya Media entering into a business partnership with a media company. Sen gives a neutral reply to this, saying, "Laqshya is always open to considering mutually beneficial business partnerships."

The economic slowdown is a harsh reality of the times and it has left an impact on all industries. Will it impact OOH in a big way? "The slowdown will obviously affect OOH, but to a more limited extent than other media," says Sen.

Laqshya Media, which started its operations in 1997, owns a portfolio of media assets in the OOH advertising space. These include billboards, bus shelters, airport branding (including the new Hyderabad International Airport), digital screens, foot over-bridges with escalators in Indore, stainless steel bus shelters in Mumbai, public utilities in Indore and Bhopal, at the DLF Citi Center in Gurgaon and railway media properties in Bengaluru, Ludhiana and Amritsar.

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