Burnett stole the show at the first ever Ad Stars Awards held in Busan, South Korea, walking away with 10 metals.
As per the rules of the event, the finalists were chosen through an online procedure, the Online Ad Festival. The finalists then competed in an offline event, during which the final prize winning works were selected across categories. The Offline Ad Festival was held in Busan in October.
The agency's Luxor campaigns - Che, Chaplin and Hitler - won a silver each in the Print category. A radio spot for Reliance, titled Highway, won a bronze in the Radio category. Another bronze came Leo Burnett's way in the Print category for Passenger (Reliance). The Luxor campaign also won two bronzes in the Interactive category.
The Ad Stars Awards received entries from segments such as food, beverages, cosmetics/fashion, pharmacy/public health and safety, furniture/household necessities, vehicles, home electronics/IT/office equipment, financial/services, publication/logic and corporate/organisation industries. Creative work from agencies from all over the world was accepted for the competition.
Apart from Paddy, the jury of the Online Ad Festival included several Indians. Among them were Raj Kurup, chairperson and chief creative officer, CreativeLand Asia; Rajeev Raja, creative head, Mudra; Brijesh Jacob, ex-executive creative director, Grey; Puneet Kapoor, creative director, McCann Erickson; and Juju Basu, creative director, Saatchi & Saatchi. Sonal Dabral, chairperson, India, and regional executive creative director, Bates 141, judged the main (offline) competition.