Leo Burnett Mumbai 19th on Ad Age's Creativity list

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | November 20, 2008
This is the first time that an Indian agency has made it to the list

The year & #BANNER1 & # 2008 has been rather lucky for Leo Burnett Mumbai. Awards have been pouring in, be it at the GoaFest, the Abbys, the One Show, the London International Awards or in Cannes.

And now, Leo Burnett Mumbai finds itself on Ad Age's Creativity list, an elite list of ad agencies in the world. The agency has been ranked 19th and this is a feat no other Indian agency has achieved till now.

Ad Age creates a list of the topmost creative agencies in the world on the basis of certain awards picked up by the agencies during the course of the year. These awards are Cannes, Clios, One Show, AICP, Andy Awards, D&AD, ADC and Asia AdFest.

The results from these events are catalogued according to each award winning agency, writer, art director, creative director, production company, advertiser and network, and a list is drawn up based on points gained for every award won.

Leo Burnett Mumbai garnered 180 points and is thus ranked 19th on the list. "We weren't really aware of this and it took a while to hit us that this is important stuff," says an obviously happy KV Sridhar, national creative director, Leo Burnett. Leo Burnett Chicago, at No. 15, is the only other Leo Burnett agency to have made it to the list.

Over the last year, Leo Burnett has won awards at Cannes (two golds, three bronzes, one silver); One Show (one gold); ADC (two golds), Asia AdFest (two silvers, two bronzes); and Andy Awards (two silvers).