has pulled off yet another launch, 10 Integrated, a specialised unit for sports marketing, after its previous three launches, namely, Celsius - the event solutions arm, Water - the brand strategy and design consultancy and Terra - the integrated rural solutions outfit.
10 Integrated will be differentiated from the rest of the market through its wider point of view on sports marketing and creating a complete communication platform. It will go beyond endorsement and sponsorship deals and aim to engage brands with sports at a strategic level. It will also have a dedicated communication planning and creative team, helping clients to use sports as a complete communication platform. The outfit will have an amalgamated team of sports marketing specialists with planning, creative, media, activation, events, and a digital team.
Pratap Bose, chief operating officer, Mudra Group says in the release, "The face of sport is rapidly changing in India and an impetus on packaging is the need of the hour. Further, India is now playing host to various major sporting world events in the near future. We believe that an effective marketing strategy, backed by an integrated advertising outfit, can give 10 Integrated a solid base to operate from."
Bhagchandani has almost a decade of experience in the field of sports marketing and event management. He has previously worked with Procam International for over three years, Total Sports Asia for three years and Ogilvy Action for a little more than a year.