afaqs!

Bigg Boss records highest TVR on final day

By Sapna Nair , afaqs!, Mumbai | In Media Publishing | November 25, 2008
The Bigg Boss Finale, aired on Saturday, November 22, recorded TVR of 2.7

The 12 & #BANNER1 & # week long reality drama, Bigg Boss, came to an end on Colors on November 22. The final episode had performances by the evicted celebrity contestants and Bollywood's 'Bond' - actor Akshay Kumar. The final episode, which started at 9 pm and ended at 10:30 pm, recorded the highest TVR of 2.7, as per aMap data on C&S 4+, NEW market audiences. This was the highest TVR ever garnered by Bigg Boss 2.

One of the eviction episodes, aired on September 26, recorded a TVR of 2.2. The launch episode, aired from 10 pm to 11.45 pm on August 17, managed to draw nearly 42.3 lakh viewers, whereas the final episode drew 57.4 lakh viewers. On an average, the TVRs of the second season of the reality show were in the range of 1-2, as per aMap data. It has been observed that the eviction episodes, called 'Aap Ka Faisla', have always garnered higher TVRs than the others (1.6-2.2).

Media planners have mixed reactions on how the show performed on the final day. Lynn de Souza, chairperson and chief executive officer, Lintas Media Group, was disappointed with its performance. "aMap data is generally suppressed, but 2.7 is quite low. We had expected it to be between 3.5 and 4," she says.

No original programming being aired on other channels seems to have had no repercussions on the show. Usually, general entertainment channels (GECs) air movies during that time band. Nikhil Rangnekar, executive director, West, Starcom India, believes that 2.7 represents a good viewership in today's market and that Bigg Boss has followed the set pattern of reality shows.

"Usually, the final episodes of reality shows tend to gather more ratings as people want to see the winner," he says. He also says that being telecast on Saturday, the show did not clash with any other soap or reality show on any other channel. He expects the TAM data to be 30-40 per cent higher than aMap's.