Musical talent hunt initiative by Fever FM in Delhi

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | November 25, 2008
To provide a platform for budding music talent in the capital, Fever FM launches Off The Record

To & #BANNER1 & # encourage original musical talent, Fever 104 FM has launched an initiative in Delhi --Off The Record.

To provide a platform for amateur young artists and bands, Fever 104 FM will handpick Delhi's most promising talent and offer them an opportunity to perform and jam with established artists of the music world. Amateur bands that can create music in Hindi and are keen to participate can send in their demo CDs through post at the Fever 104 FM office.

The bands would then be called for an audition and shortlisted by a team of experts. To be eligible, the entries need to have at least two songs recorded on audio recording software -- one original song and one popular song -- with at least 70 per cent Hindi lyrics.

Speaking to afaqs!, Neeraj Chaturvedi, station head, Fever 104 FM, Delhi, says, "Since our station is all about music, we wanted to get on ground and promote local music." He clearly states that unlike other music talent shows, it is not a competition. "It is to promote original music and also involve music fans in Delhi to appreciate hidden talents."

Flagging off the event at Café Mocha on November 16th was Dhun, a young band that jammed with Mrigya, who recently played at the Edinburgh Fringe Festival and the Dubai International Festival.

In a statement, Dhun says, "No one, till now, has come up with such a format that really promotes original music by young artists so beautifully. Thanks to Fever 104 FM for this initiative and for allowing us to kick-start the event."

Speaking after the event, Indraneel from Mrigya says, "It is a great concept. I was honored to be a part of it. The experience in jamming with Dhun was good fun. I hope that more and more people support Fever in their endeavour to promote young musicians from the city."