Tata Tea enables one lakh users to vote

By afaqs! news bureau , afaqs!, New Delhi | In Digital
Last updated : November 27, 2008
One lakh users have registered with Jaagore.com, the online initiative of Tata Tea to involve the youth in the voting process


Tea, in association with Janaagraha, a Bangalore based not-for-profit organization, launched Jaago Re One Billion Votes campaign in September to awaken the youth to cast their votes and make a difference in the political leadership of India.

As part of the campaign, it is running a website called Jaagore.com, created by integrated media agency, Arc Worldwide. The site is aimed at creating awareness about the voting process and the importance of voting. Apart from this, the site also helps youth to register on the site and enroll themselves in the process of voting; or register themselves as voters by downloading a form and submitting it at the Election Commission office in their locality.

The campaign is running across 35 cities in India and the voter registration drive is also facilitated through an IVR.

According to the traffic details received from Arc Worldwide, the site has received 447,603 unique visitors and more than 100,000 users have registered with the site, within 70 days of its launch. Around 85,000 users have enrolled themselves for the voting process. Of the total registered users, 75 per cent are males, while 25 per cent are females. Majority of the registrations have come from metro cities, such as Mumbai, Hyderabad, Bangalore, Delhi and Pune.

Speaking to afaqs!, Venke Sharma, senior vice-president and director, ARC Worldwide (India), says, "Ninety per cent of the 100,000 users, who have enrolled for the election process through Jaagore.com, are in the age group of 18-30 years."

The company has recently started an online banner ad campaign to promote the site, although it is already creating awareness about the site through its TV commercial. Janaagraha is also carrying out an outreach program across various corporate offices in India to enroll young corporates in the election process.

First Published : November 27, 2008

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