Rediff verticals restructures senior management once again

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | November 27, 2008
A couple of senior management changes have been made in Showdiff and Rediffusion Y&R Public Relations, the agency's event management and PR arms, respectively

Since & #BANNER1 & # the past year, Rediffusion Y&R has been effecting radical changes in its organisation - from restructuring the senior management team to changing its name (it was earlier known as Rediffusion DY&R).

Now, yet another restructuring has been implemented at a senior level. Lokesh Tiwary, who was, until recently, the president of Rediffusion Y&R Public Relations, has been given additional responsibility as chief operating officer of Showdiff, the event management arm of Rediffusion Y&R.

Conrad Saldanha, the current chief executive officer of Showdiff Worldwide, will move on to a newly created corporate role, in which he will lead external affairs and communications for the Rediffusion Y&R group companies.

Tiwary shares details about his mandate to afaqs!, "My mandate is to look after the business in the best possible manner. Another important thing will be to get our PR clients to use the services provided by Showdiff and vice versa."

In an official communiqué, Saldanha says, "I look forward to sharing the valuable insights into the Rediffusion Group acquired during my 25+ years in the organisation and help as best as I can to fulfil its goals."

Announcing the appointment, Mahesh Chauhan, group chief executive officer, Rediffusion Y&R, says, "We are looking toward reorienting and restructuring our businesses. Conrad, with his networking skills and indepth understanding of the industry, is a perfect fit for external affairs. And Lokesh's dual charge is in sync with our endeavour to provide a collaborative communication platform to our clients that will increasingly seek to utilise the synergies between public relations and activation."

In an industry that is extremely fragmented, Rediffusion Y&R has announced a spate of initiatives recently, all of which are aimed at consolidation. Its newest move has been to bring together its public relations and activation/event management functions. The underlining message is a transformation into a holistic partner for all client communications needs.