terrorists attacks in Mumbai City, the India Chapter of the International Advertising Association has decided to postpone its Creative Lantern award function in aid of TERI`s Lighting a Billion Lives campaign.
Raj Nayak, President of the IAA India Chapter said, "The indomitable spirit of the Mumbaikar will no doubt help this great city to bounce back and we will be announcing a fresh date for the event soon."
The India chapter of the International Advertising Association (IAA) and The Energy Resources Institute (TERI), headed by Dr Rajendra Pachauri, had joined hands to create an ambitious communications programme that could, to begin with, help change the lives of about 400 million Indians.
The social awareness programme was conceived to address the huge problem of about 400 million Indians (78 million families) who have absolutely no access to electricity.
Spread over 93 countries and with more than 6,000 members worldwide, the IAA champions advertising as a force for growth in all free market societies. It believes that advertising revenue ensures independent, pluralistic and affordable media, with competing channels of information for consumers, which are the foundation of democracy itself.First Published : November 28, 2008