NDTV Profit announces Ideas for Change to fight terror

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing
Last updated : December 05, 2008
The channel is seeking suggestions from corporate India on how to fight terrorism


Profit, the 24-hour business news channel of NDTV Networks, has launched a campaign to elicit suggestions from India Inc. on fighting terror. Called Ideas for Change, the campaign invites people, especially from corporate India, to share their ideas on how terrorism can be curbed.

The campaign was launched on December 1 through a daily show of the same name on the channel anchored by Shaili Chopra. On the show, which is shot on locations outside the studio, chief executive officers and other people from the business community share their ideas, calling for change.

Common citizens also get a voice on the campaign through a microsite created on www.ndtvprofit.com and by sending an SMS to a short code. They can also log on to NDTV's mobile site.

Speaking to afaqs!, Shivnath Thukral, managing editor of NDTV Profit, says, "Initially, this campaign was started by us going to corporates and seeking their views. Now, we are not restricting ourselves to corporates, but are also involving the common people. In fact, we are getting a mail a minute on our email ID, ideasforchange@ndtv.com."

Thukral says that NDTV Profit will sift through the ideas submitted on the various platforms and choose the ones that can be published as a charter. The document will be submitted to the home minister, P Chidambaram, and the Prime Minister, Dr Manmohan Singh. "Our idea is not to point fingers, but to find solutions," he says.

There is no fixed timeline for the campaign, says Thukral, because it will evolve with time.

Ideas for Change is being promoted primarily on the NDTV Networks channels.

"This campaign is the result of how corporate India was shaken by the terror attacks. Since we interact with corporates all the time, we thought of giving them a platform to share their ideas," explains Thukral.

A number of media companies have announced their campaigns against terror. Watch this space for afaqs! reports on them.

First Published : December 05, 2008

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