Profit, the 24-hour business news channel of NDTV Networks, has launched a campaign to elicit suggestions from India Inc. on fighting terror. Called Ideas for Change, the campaign invites people, especially from corporate India, to share their ideas on how terrorism can be curbed.
The campaign was launched on December 1 through a daily show of the same name on the channel anchored by Shaili Chopra. On the show, which is shot on locations outside the studio, chief executive officers and other people from the business community share their ideas, calling for change.
Common citizens also get a voice on the campaign through a microsite created on www.ndtvprofit.com and by sending an SMS to a short code. They can also log on to NDTV's mobile site.
There is no fixed timeline for the campaign, says Thukral, because it will evolve with time.
Ideas for Change is being promoted primarily on the NDTV Networks channels.
"This campaign is the result of how corporate India was shaken by the terror attacks. Since we interact with corporates all the time, we thought of giving them a platform to share their ideas," explains Thukral.
A number of media companies have announced their campaigns against terror. Watch this space for afaqs! reports on them.