Lloyd Mathias bids adieu to Motorola

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | December 08, 2008
Mathias, a sales and marketing specialist, has worked with companies such as PepsiCo, United Spirits and Onida


Mathias, senior director, sales and operations, for mobile devices, Motorola, has called it a day at the company. Talking about his new destination to afaqs!, Mathias says, "A number of options are there - I'll take my decision soon."

Mathias joined Motorola three and a half years ago as director, marketing, for mobile devices, India. He has been part of some of Motorola's biggest marketing campaigns in the Indian market. Some of the success stories include MotoRazr, signing on film actor Abhishek Bachchan as brand ambassador, and strengthening the distribution system for Motorola's GSM and CDMA handsets. MotoYuva, the phone launched specially for the youth, was one of the brands that gained immense appreciation in sales over a period of two years (2006-08).

Mathias began his career with Onida in the 1990s in the sales and marketing function. He went on to join United Spirits (then the UB Group). His longest stint was with PepsiCo, again in the sales and marketing function. He was in charge of the non-cola brands of PepsiCo, which included 7Up, Mirinda, Slice, Mountain Dew and the bottled mineral water, Aquafina. He quit Pepsi as head of flavours.

On the rumours that are floating about Motorola selling off its mobile handset division, Mathias says, "All of it is untrue - nothing of that sort is happening."

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