TMG Interactive launches digital arm in India with SBT

By Kapil Ohri , afaqs!, New Delhi | In Digital | December 10, 2008
The agency claims that it is one of largest providers of lead-generation services in North America and Europe, generating a million leads per month for more than 400 advertisers

Tiburon & #BANNER1 & # Media Group (TMG) Interactive, a US-based digital marketing agency, has launched its Indian arm, called eBusiness Interactive. The Indian arm is a joint venture between TMG Interactive and Silicon Biztech (SBT), an Indian IT service provider, which offers technology solutions to TMG Interactive to manage online ad campaigns in the US.

eBusiness Interactive will be based in Gurgaon and headed by chief executive officer Praveen Ahluwalia.

Speaking to afaqs!, Ahluwalia says, "TMG Interactive is one of the largest providers of customer lead-generation services in North America and Europe. It currently provides more than a million validated leads per month to more than 400 advertisers across a host of sectors, such as banking and financial services, automotive, education, pharmaceutical, technology and real estate."

In India, the agency will offer its services to advertisers and publishers. Advertisers can use its services to carry out lead generation, rich media and social media marketing campaigns.

eBusiness Interactive will also help its clients to develop branded games, websites, blogs and mobile applications. It will form tie-ups with various publishers in India to offer services such as content advisories, website analytics and traffic monetisation strategies.

Ahluwalia says, "In India, the agency will target the banking, insurance, automobile, education and telecom sectors. We have already roped in three advertisers and are talking to various publishers."

Sandeep Bansal, founder and director, SBT, tells afaqs!, "Lead-generation campaigns will be the core offering of eBusiness Interactive in India, apart from other services."

Ahluwalia has about 22 years of experience in the industry and has worked with companies such as ACNielsen, TBWA Anthem, Rediffusion Y&R, Frank Simoes Advertising and Cactus Imaging, a digital printing solutions provider.

Globally, TMG Interactive was founded in 2003 and manages clients such as, Blackberry, IBM, Microsoft, HP, Cisco and Adobe.