International India, a Delhi-based outdoor major in transit advertising, has won the exclusive media rights to the Goa International Airport for five years. With this deal, TDI will be able to sell inventory options both inside and outside the airport.
The contract will be effective by the end of December. By then, TDI will conduct a detailed survey of the locations where advertisement displays can be put up for maximum impact.
With this win, TDI is now the largest airport media handler in the country. It is present in 14 airports across North, South and West India, including at Jammu, Amritsar, Chennai, Thiruvananthapuram, Tirupati, Vadodara, Pune and Ahmedabad.
Bhambri adds that as a media space, the Goa airport is well organised. Telecom and banking are two sectors which will benefit from using the airport for ads, he says.
He refused to reveal details about the winning bid amount and the licence fee that TDI must pay to the airport authority, but revealed that Laqshya Media, Times OOH, Adlabs, Luminill, Sandeep Publicity and Peacock Media were the other bidders in the fray.
For the record, TDI, which was established in 1986, provides a wide range of outdoor vehicles such as backlit translites, show windows, pillar displays, hoardings and billboards, pole kiosks, aerobridges, baggage trolleys and unipoles. The company is a privileged concessionaire of the Airports Authority of India.