US-based online advertising company, which has expertise in rich media or interactive advertising, has entered the Indian market. It has entered into a two-year strategic partnership with Komli Media, which runs an online ad network and Vizisense.com, an online audience measurement tool.
PointRoll is not a digital advertising agency. In fact, it owns a technology which allows advertisers to run rich media advertising campaigns. In the US, its clients include ad agencies, advertisers and publishers. It offers more than 70 billion rich media impressions each year and works with around two-thirds of the Fortune 500 companies.
The company is talking to various advertisers and ad agencies in India to offer rich media ad solutions to their clients. Some of the major digital agencies in India have already started using the PointRoll services, although Garg refuses to reveal their names.
PointRoll is owned by the Gannet Group, which publishes 85 daily newspapers in the US, including USA Today, and 900 non-daily publications. In the UK, the group publishes an English daily called Newsquest and owns 300 weekly newspapers, magazines and trade publications. It holds more than 50 per cent stake in CareerBuilder.com, an online job portal. The group also operates various TV stations in the US.
In India, PointRoll will face competition from the US-based EyeBlaster, which also provides rich media ad solutions and has already set up its office here.