shelters are an evolving medium for OOH advertising. The latest innovation comes from Big Street, a subsidiary of Reliance Big Entertainment, which has unveiled what it calls "India's first AC bus shelter" in Bengaluru.
The bus shelter will be inaugurated by BE Govindaraja, joint commissioner, Bruhat Bengaluru Mahanagara Palike (BBMP).
Big Street has entered into a five-year contract on a Build Operate Transfer (BOT) basis with the BBMP, under which it will pay the BBMP a licence fee.
Advertisement displays will be available on top and on the front panel of the bus shelter. The glass on the sides can also be used for putting up advertisements. Big Street will lease ad space for at least 18 months to advertisers. Airtel is the first brand to have come on board.
He adds that even in the time of a slowdown as now, brands look forward to clutter-breaking solutions. And this is exactly what Big Street will offer with this project, by selling the space for a longer duration.
D'Monte refused to disclose the cost of construction of the bus shelter and the ad revenue they expect from it. However, he shares that after the initial one and a half year period, advertising costs on this bus shelter will be almost par with the ad costs on a non-AC bus shelter.