Israel based online ad network acquired by Ybrant Digital, a Hyderabad based digital marketing services company, has now tied up with Integrid Media to represent it and expand its base in India.
Oridian is a leading ad network in the international market and is present in 40 countries, including the UK, France, Germany, Russia, Argentina, Ireland and Italy. It targets non-US markets and serves traffic mainly from Europe. Every month, it reaches about 180 million users and serves 12 billion display ad impressions worldwide.
The tieup with Integrid Media is a part of a strategy to monetise local traffic on international websites in the Oridian network and to expand the network by getting more publishers on board.
Singh explains, "We will enable Indian advertisers to serve their ads on Indian and international websites accessed by Indian consumers in India. They will also get the facility to serve ads on Indian websites accessed by NRIs in other parts of the world."
Apart from Oridian, Integrid Media handles two other Ybrant Digital owned online ad networks in India, AdDynamix and MediosOne. Most of the publishers served by AdDynamix are based in the US. The company claims that it serves 1.5 billion ad impressions monthly through these ad networks.
Integrid Media already has a tieup with various ad agencies in India such as Neo@Ogilvy, Quasar Media, Group M and Media2Win to serve their clients' ads on various international websites through the AdDynamix and MediosOne networks. Now the company will use these tieups for the Oridian network as well.