afaqs!

Now you can slap MTV Roadies producer Raghu Ram virtually

By afaqs! news bureau , afaqs!, New Delhi | In Digital | December 31, 2008
A virtual game called Slap Raghu allow users to get their own back on Raghu Ram, the impatient executive producer of MTV Roadies

MTV & #BANNER1 & # India is using online games to promote its show, MTV Roadies. Recently, it launched an online game called Slap Raghu on its website, in which users can slap Raghu Ram virtually. Ram is the executive producer and one of the judges for the MTV Roadies auditions. Ram is well known for his impatient behaviour with wannabe contestants.

The channel has developed this game internally and it seems to be inspired from the recent real-life incident of a journalist throwing a pair of shoes at US President George W Bush.

Speaking to afaqs!, Ashish Patil, general manager and senior vice-president, creative and content, says, "Basically, the game is a part of our strategy to extend our content to other media, such as online, beyond just television. We want to create the MTV brand experience in the online space as well."

MTV claims that the game has already received more than one lakh game plays. The channel is promoting the game through its own properties and also spreading the word through its community on Orkut.com and Facebook.com. During the Roadies auditions, it displays a pop-up graphic, which informs viewers that if they feel like slapping Raghu, all they need to do is log on to the MTV website. In addition, SMSes are being sent to MTV's database of 500,000 users to inform them of the game.

MTV India plans to release new online games related to Roadies every couple of weeks.