film music industry is essential for radio players and what better way to return the favour than by organising a music awards function? KAL Radio Ltd's South Asia FM Karnataka plans to host the Kalaa Awards 2009 to felicitate the best in the Kannada film music industry. KAL Radio Ltd is promoted by the Sun Network.
Sathish Chandra, programming director, SFM Karnataka, says, "Although radio stations depend mainly on the film music industry, nothing has been done in the past to acknowledge its contribution. The Kalaa Awards are our way of giving back to the industry for its contribution to our success over the two years of our existence."
A Special Award and a Music Icon of the Year 2008 Award will be given to the most famous names in the Kannada film industry for significant contributions. The listeners who send in the maximum SMSes will get an opportunity to present the Kalaa Award - Best Singer (Male and Female) to the recipients on January 24. They will also get gold coins and customised Kalaa Awards goody bags.
On the awards night, the station will host an hour-long special programme interspersed with messages from the winners and their songs across all four stations in Karnataka.
"We will play the tracks selected by the listeners and try to be on air from the venue. There will be feeds from the winners interacting with the radio jockeys on air," says Chandra.