Avenues, a leading digital marketing agency, has tied up with the US based Efficient Frontier, a search engine marketing (SEM) solutions provider.
Speaking to afaqs!, Shantanu Sirohi, vice-president, strategy and planning, Interactive Avenues, says, "It is an exclusive tieup under which Interactive Avenues will utilise Efficient Frontier's technology to help its clients maximise returns on their search marketing spend, while Efficient Frontier will get access to Interactive Avenues' strong client base in India."
In an official communiqué, Anand Ranganathan, co-founder, Efficient Frontier, says, "We are excited to enter into a partnership with Interactive Avenues. The tieup will provide us an opportunity to broaden and deepen our reach in one of the world's fastest growing and most exciting online search markets."
According to a report released by the Internet and Mobile Association of India (IAMAI) and the IMRB, the size of the search engine marketing industry in India is still small and the total spend on search marketing stood at US$112.5 million in 2007-08. It is expected to reach US$175 million in 2008-09. The total spend on search marketing in 2009-10 is expected to reach US$225 million.