afaqs!

Champagne Indage renamed Indage Vintners

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | January 07, 2009
Indage Vintners has adopted a new logo, which is more glamorous, fashionable and youthful, to reflect the change

Champagne & #BANNER1 & # Indage, one India's oldest and largest wine companies, has been renamed Indage Vintners with immediate effect. Last year, the company split its wine portfolio into two sections, Chateau Indage and Indage Vineyards.

The name change also results in the discontinuation of the term 'champagne' in order to respect IPR rights as part of the company's amalgamation into the global trading community.

Indage Vintners has adopted a new logo to reflect the change. Ranjit Chougule, managing director, Indage Vintners, tells afaqs! that the earlier logo was more inclined towards the past, reminiscent of India's heritage and the history of Indage Vintners. The new logo is more glamorous, fashionable and youthful.

The new logo has been designed by an inhouse team, which also handles the advertising for the brand. While day to day communication, such as brochures and pamphlets, are done by the inhouse design team, Saatchi & Saatchi provides creative consultation for other forms of media such as television and print.

The earlier ads of the company used surrogate advertising and spoke about the products it offered. This year, the brand will focus on strategic tieups, events and a host of other marketing activities.

As of now, Indage Vintners is in talks with some creative agencies to handle its global portfolio.

Indage Vintners was established in 1982 and has a presence in countries such as the UK and Australia. It has a product portfolio of more than 40 brands and claims to command more than 70 per cent of the market share in India. Indage Vintners is a part of the Indage Group, which has interests in hotels and restaurants, construction, retail and fashion, along with wine.