International, one of the pioneers in market research, has promoted two of its senior executives. Mohan Krishnan will now head consumer research and SRI (Social and Rural Research Institute) in the Northern region for the IMRB. Gireesh Sabari will head the quantitative research department in the Southern region.
Earlier, Krishnan was head, BIRD (Business and Industrial Research Division) and eTechnology Group, at the IMRB. Sabari was head, Millward Brown, for the Indian and SAARC regions.
He began working with the IMRB in 1989 in the area of development alternatives in New Delhi. From 1992 onwards, he has been with BIRD. Between September 2003 and December 2004, he did a stint as head, Henley Centre, a UK based strategic marketing consultancy of the WPP Group, before going back to BIRD.
Sabari is an MBA from the Faculty of Management Studies, Delhi, and has work experience of more than 23 years. He spent a considerable portion of his career, nearly 20 years, at the IMRB offices in Kolkata, Chennai, Bengaluru and Dubai.
As general manager, West Asia and North Africa, AMRB, Sabari was responsible for starting and expanding the business in these areas. Later, while he was head of the Millward Brown (MB) business in India and South Asia, he managed key client relationships and assisted in the transition of the MB business to Millward Brown India, the joint venture between MB and IMRB.