Mindshare restructures top management

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | January 16, 2009
MA Parthasarathy joins Mindshare as partner, business planning, South Asia; Alok Sinha moves up as partner, invention, South Asia; Pat Vinayak will lead the exchange function for Team ABG


has made some key changes in its top level management. MA Parthasarathy, aka Maps, has joined the agency as partner, business planning, South Asia. Alok Sinha has been made partner, invention, South Asia. Pat Vinayak will lead the exchange function for the newly formed Team ABG.

Sinha is currently based in Singapore, helping the South East Asian markets with new business development and enhancing strategic solutions for the Maybelline and LG businesses in China, while also looking at improved service delivery on Nestle in Indonesia. He is also in a regional client leadership role on the Pepsi and Nestle accounts.

Pat Vinayak has returned to India after working at Mindshare Sri Lanka. In her new role, she will lead the exchange function for Team ABG. Team ABG and Team Unilever will continue to be independent and autonomous in their trading initiatives.

For the record, Maps is a mechanical engineer from BITS Pilani and holds a PGDM from IIM Calcutta. He started his career as a marketing executive with Tata IBM. He then shifted to the world of advertising, joining JWT India in 1995.

Over the past 14 years in JWT, Maps has worn several hats: He has been an account manager, a strategic planner, a business director and, in his most recent role, regional account director on the Ford Account for the Asia-Pacific and Africa regions, based in Bangkok. Maps has also worked with clients in the financial services, telecom and retail sectors as a strategic planner.

Maps will now be based in Bengaluru.

Alok Sinha has joined Mindshare from Carat, where he spent four years in communication planning and tools and process training roles. His last assignment with Carat was on P&G in Manila, where he set up the team to service the P&G business and led the office from a two-brand mandate to one spanning many P&G brands in the Philippines. Earlier, he was a planning director at Ogilvy India, and before that, with Gallup and Lowe in India in research roles.

Sinha's key client experience spans names such as P&G, Danone, J&J, IBM, Adidas, BMW and Levers. He has 15 years of experience with the brand agency account planning discipline and research expertise.

Sinha will be based in Delhi.

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