VGC ties up with six international agencies for specialised vertical

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | January 16, 2009
VGC will work with the agencies on a project basis, based on the client's requirements

Vyas & #BANNER1 & # Giannetti Creative (VGC) has tied up with six international firms to launch a specialised design and communications vertical. The six firms are Flex/the innovative LAB, Lava Graphics Studios, Saffron, InDeed, Dixonbaxi and Ryan+Deslauriers.

Flex/the innovative LAB is a globally acclaimed strategic design firm, while Lava Graphics Studios is an editorial design and brand identity firm from Holland. Saffron is a renowned branding consultancy. InDeed focuses on marketing, sales and strategy consultancy, while Dixonbaxi offers creative and strategic solutions for print, TV and the Internet. Ryan+Deslauriers looks after real estate strategic branding, marketing and creative communications.

The six international firms, along with VGC, will deliver specialised solutions to clients. Two of these firms, InDeed and Saffron, have offices in India. The others do not have an Indian presence and have no immediate plans to set up shop in India.

The collaboration is such that work will be handled on a project basis through online correspondence. As required, VGC staff will be stationed at the specialised firm and vice versa for the stipulated project time.

Preeti Vyas, chairperson and chief creative officer, VGC, tells afaqs!, "The outlook India has towards business has been changing. It is expanding and getting expertise from international agencies. VGC's association with international agencies will bring in the best of both worlds and provide a specialised platform."

She reveals that VGC's speciality has always been design and communication and it didn't want to move away from that vertical. Hence, it has decided to associate with firms that specialise in the design and communication vertical.

VGC has been in talks with some international agencies for more than a year. As of now, it is in the process of forming an association with three more international firms, which will also be players in the design vertical. Although the design firm is a separate unit, it is not being promoted as a separate entity yet. However, there is the likelihood that it will have a new identity and a new name soon.