While economies all over the world slow down spreading a general feeling of gloom, Indians have not been spared either. Big FM, in an effort to cheer up its listeners, has launched an initiative by tuning its entire gamut of programmes and music to address the issue.
Titled 'Don't Worry, Be Happy', the programming initiative has been conceptualised keeping in mind the prevailing mood of the listeners and aims to help them to deal with the slowdown.
to afaqs! on the initiative, Nirupam Sonu, vice-president, programming, Big FM, says, "Our idea is to push up the positive points in the current slowdown situation so that we can bring a happiness quotient in the lives of our listeners."
In another programme, called Stock Updates, a panel of advisors will counsel listeners on investments and answer queries about stocks currently owned by the listeners.
The programming mix will also provide updates on property, highlighting the fluctuating rates of residential and commercial properties and tips on investments in properties.
Other issues being addressed by the radio operator are cost effective entertainment options, budget traveling, best deals on shopping, budget holidays, best deals on groceries and the most economic airfares. The music mix on the station has also been selected keeping in mind the mood prevalent during the course of a show.
"The idea is to offer some kind of comfort to our listeners and accordingly, we have designed our shows to achieve that target," says Sonu. He also expresses hope that the new programming initiative doesn't have to last long and the good days are back soon.First Published : February 05, 2009