Mohan Nair is the new advertising sales head for the Western region at Bhaskar. He will look after the ad sales of the group's Hindi daily, Dainik Bhaskar and the Gujarati daily, Divya Bhaskar.
Nair replaces Bikash Banerjee, who had joined Bhaskar in May 2007. Banerjee's next move could not be ascertained.
Earlier, Nair was the regional business manager, Hindustan Unilever Ltd (HUL) since 2002. He was responsible for the company's eastern India HPC/network division's operations. The network division is the direct selling arm of HUL. In 2008, he was relocated to Mumbai to handle special projects.
Nair & #BANNER1 & # has also worked with an office automation company and had a brief stint with the Times of India in its ad sales department.
In a conversation with afaqs!, Nair says, "My job will be to enhance the top line, consolidate the middle line and control the bottom line."
Nair will report to Rajiv Jaitely, president, ad sales and marketing, Bhaskar Group.
On his reasons for choosing Bhaskar, he says, "HUL is a large company. In it, one can't change trajectories too easily. Bhaskar is an evolving company and media is an evolving industry. At Bhaskar, I find ample space for innovation and creativity."
He feels that his job is cut out to change the perception of the media industry. "I'd like the industry to take a paradigm shift in its entire approach. I'm currently looking at partnering and co-creating value propositions with the clients, thereby assisting them achieve their business objectives," says Nair, adding, "I don't want to be perceived as a typical table top media plan for a client."
Nair has done his PG diploma in marketing from Kolkata University.