GoaFest, organised by Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay, decided to get JWT on board to design a creative campaign promoting the festival. It is not clear at this point whether a pitch was called for.
Senior executives at JWT confirm the development and say that the campaign will celebrate creative excellence in the advertising industry. It will take into account the current economic turmoil and the recent terror attacks.
Last & #BANNER1 & # year, the creatives for GoaFest were done by Contract. The theme for the campaign for GoaFest 2008 was 'Advertising Comes to Goa'.
Commenting on the development, Colvyn Harris, chief executive officer, JWT and chairperson, GoaFest 2009, says in an official communiqué, "Last year, GoaFest witnessed participation from more than 3,000 delegates and we are confident of receiving an encouraging response this year, too. We believe that this is the best and the most credible platform for the creative minds of the advertising fraternity to get together and celebrate the spirit of advertising."
The other members in the GoaFest committee include Bhaskar Das, president, The Advertising Club Bombay and president, Times Group; Shashi Sinha, chief executive officer, Lodestar Universal; Suman Srivastava, chief executive officer, Euro RSCG; and Madhukar Kamath, president, AAAI and managing director and chief executive officer, Mudra Group.
Das says, "GoaFest is a time for the industry to rejuvenate with new thoughts, innovative ideas and also get an opportunity to know international trends and interact with speakers from across the globe."
Since last year, GoaFest is being organised jointly by the AAAI and the Ad Club of Bombay.
GoaFest 2009 is slated to be held over three days in the first week of April.