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Nitesh Tiwari to judge Radio at NYF 2009

By Khushboo Tanna , afaqs!, Mumbai | In Advertising | February 12, 2009
Also, the results for the TV Programming and Promotion category for NYF 2009 have been announced

Nitesh Tiwari, executive creative director, Leo Burnett, has been asked to judge the New York Festivals (NYF) 2009 for the Radio Promotion and Programming category.

The sub categories for the Radio Promotion and Programming category include News Programmes, News Inserts, Information/Documentary, Entertainment, Talk Programmes, On-Air Talent, Craft and Technique, Programming Format, Morning Drive Time (Breakfast) Programming, Promotion Spots and ID's, Online, Satellite, Audio Podcasts and Student.

Tiwari & #BANNER1 & # has also judged events such as the GoaFest (for two years) and AdFest, which is held in Pattaya, Thailand.

Tiwari says that a winning entry will have a novel idea, make full use of the radio medium and will have great execution. He adds that due to the market conditions, there may be a fluctuation in the number of entries from each agency but he assures that Leo Burnett will participate in all the awards.

The NYF has already roped in KV Sridhar (Pops), national creative director, Leo Burnett; Agnello Dias (Aggie), partner TapRoots India; and Kamlesh Mehta, senior creative director, RMG Connect, as jury members for the Television and Cinema Advertising, Print and Digital and Interactive categories respectively.

Meanwhile, the results of the Film and Video, and TV Programming and Promotion categories have been announced. While there weren't any winners from India for the Film and Video category, three television broadcasters managed to find a place in the TV Programming and Promotion category.

Multi Screen Media (Sony Entertainment Television) lead the award tally in this category by securing two silver world medals, one for Babes (sub category Camerawork: Promotion Spot) and the second for Dus ka Dum (sub category Camerawork: Promotion spot).

It also got two bronze world medals, one each for Frozen (sub category Soundtrack/Audiomix: Promo Spot) and PIX (sub category Station/ Network ID). Besides these, five of its entries were also selected as finalists for this category.

New Delhi Television's (NDTV's) analytical story on the Benazir Bhutto assassination aftermath won it two awards in this category. One was for the sub category Best Newscast and the other for Coverage of Breaking News (Longform).

Four entries from NDTV also managed to get finalist certificates.

Zee News won a bronze world medal for Zara Sochiye for the sub category Community Service Programme and got two finalist certificates.

The NYF awards recognise work from 71 countries in all media including television, cinema, print, outdoor, interactive, design, mixed media, collateral, radio and student advertising. In 2008, the awards witnessed a 23 per cent increase in entries submitted over the previous year.

afaqs! is the official representative of the New York Festivals in India.