Aircel appoints US Adcom as OOH media partner

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | February 12, 2009
Aircel has taken the agency on board for itsNorthern India market which includes West Bengal, North Eastern states, Delhi and UP

US Adcom, the OOH (out of home) arm of US Advertising based in Delhi, has been appointed as the OOH media partner for telecom operator Aircel for its Northern India market. The telecom company has its operations in West Bengal and the seven North Eastern states. Aircel will soon launch its services in Delhi and UP (East and West).The development was confirmed by Basant Dhawan, general manager, marketing, Aircel.

The Aircel Group is a joint venture between Maxis Communications Berhad of Malaysia and Apollo Hospital Enterprise of India. It commenced its operations in 1999 and became the leading mobile operator in Tamil Nadu within 18 months. In December 2003, it launched its operations in Chennai. With more than 15 million customers in the country, Aircel has revved up its plans to become a full-fledged national operator.


December 2008, Aircel reviewed a few OOH agencies for planning, buying and deploying of its outdoor media in these circles. Besides US Adcom, agencies such as Primesite, Posterscope and ADS were also in the fray.

Currently, Aircel is running a pre-launch campaign across markets in the northern circle of Delhi and UP (East and West).

US Sharma, director, US Adcom, says, "The Delhi and UP (East and West) operations will be launched by the end of February and the first week of March, respectively. The work for these upcoming launches is currently on."

US Adcom also claims to have added a professional with a telecom background to handle the account. Rishi Raj, brand manager with Idea's Delhi circle, has joined the outfit as general manager.

US Advertising claims to have worked with a few big brands such as Reliance Infocomm, HSBC Bank, Tata Indicom, Seagram's, the Kothari Group and Big TV. Also, Yamaha is a client of US Adcom.

US Advertising is a a 10 year old communication group with offices in Delhi, Chennai, Kolkata and Guwahati.

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