Carat India appoints Sushma Jhaveri as GM, West and South

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | February 17, 2009
Sushma Y Jhaveri comes from TME, where she was vice-president and headed strategy and training

Carat India's West and South operations will now be handled by Sushma Y Jhaveri. Jhaveri comes from TME, where she was vice-president and head of strategy and training. She will be based out of Mumbai and will report to Kartik Iyer.

Aegis Media continues in action since it appointed Ashish Bhasin as chairman, India and CEO, South East Asia in June last year.

Certain & #BANNER1 & # changes ensued after Bhasin came aboard. Kartik Iyer soon joined Carat, India as its managing director, taking over from PV Narayanmoorthy. Narayanmoorthy is now in charge of planning, training and importing global tools and processes into India and adapting them to this market.

Isobar (the digital unit of Aegis Media) and Posterscope (the out-of-home unit of Aegis Media) were also launched and Shamsuddin Jasani and Haresh Nayak took charge of the two, respectively.

afaqs! spoke to Jhaveri to find out what prompted her move. "Having worked on various new business pitches and handling business at my earlier stint, this role was a natural progression for me," she says. The strong tools and processes at Carat were also a clincher.

Jhaveri adds, "I look forward to use my past experience and strength as a media strategist to taking these tools to market in a tough market situation, where efficiency and innovation will be the key pillars to brand success." According to Jhaveri, the top three things on her agenda are, "Business, business, business."

Carat's recent business wins include the Muthoot Group, Air Asia and Tetra Pak.

Jhaveri is a commerce graduate, with an additional Law degree from Mumbai University. She has more than 15 years of experience in the field of media services, including planning, research, strategy and training. She has worked with reputed media agencies and research firms, such as TME, GroupM, Mindshare Fulcrum, Contract Advertising and Foundation for Research in Community Health.