By afaqs! news bureau
Marketing

Prem Kamath takes the reins of Channel V as GM marketing

Kamath’s task will be to leverage the channel’s brand equity and strengthen it across multiple channels

Prem Kamath has moved to Channel V as general manager, marketing after being the senior vice-president, marketing and communication, STAR India since 2007. The position at Channel V has been vacant since Mohit Anand quit the channel in November last year, after a six-month stint.

Prem Kamath takes the reins of Channel V as GM marketing
Confirming this development to afaqs!, Kamath says, “After having two years of enriching experience with STAR India, it was only logical for me to move on to Channel V. I am really excited with this move. Channel V has been a truly seminal youth brand in this country and has tremendous brand equity.”

For Kamath, the immediate challenge and opportunity include leveraging the brand equity of Channel V and strengthening it across multiple platforms.

STAR has not yet finalized on who will take over Kamath’s erstwhile responsibilities. Anupam Vasudev, executive vice-president, marketing and communication will handle them for the time being.

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