Prem Kamath has moved to Channel V as general manager, marketing after being the senior vice-president, marketing and communication, STAR India since 2007. The position at Channel V has been vacant since Mohit Anand quit the channel in November last year, after a six-month stint.
For Kamath, the immediate challenge and opportunity include leveraging the brand equity of Channel V and strengthening it across multiple platforms.
STAR & #BANNER1 & # has not yet finalized on who will take over Kamath's erstwhile responsibilities. Anupam Vasudev, executive vice-president, marketing and communication will handle them for the time being.