Media Direction, the media arm of RK Swamy, has reason to rejoice. The Internationalist, a New York based magazine and website, has revealed the winners for Innovation in Media 2008 and Media Direction has managed to grab three metals at the awards.
Media Direction won one gold, one silver and one bronze metal. Its work on Godfrey Philips got it a gold in the Local category, while its work for Visa International got a silver in the Local-Multi category. It won the bronze for Jindal Hissar (which produces galvanised pipes, steel pipes and steel tubes) in the Local-Multi category.
The Local category comprises of local brands or services which have innovative media solutions worthy of international adaptation, while the Local-Multi category refers to a local execution of a multinational campaign.
The awards were based on criteria such as innovative use of media, breakthrough communications thinking, tactical elements for solving marketing problems through media strategy, demonstrating sustained cross-cultural understanding of marketing issues and providing solutions worthy of world class standards.
S Yesudas, chief operating officer, RK Swamy Media Group, in an official communiqué, says, "This victory on the global stage depicts our ability to think beyond the traditional approach." He adds that India is doing well in the international market and this trend will continue in the coming years.
The jury comprised of Scott Berg, global media director, HP; Nick Brien, chief executive officer, MediaBrands; Mark Ingalls, global media director, Citibank; Mike Jarvis, international media director, Banner; Linda Scott from Oxford University's Said Business School and members of the Internationalist editorial team and board. Andrew McLean, president and chief client officer, Group M, was the jury chairperson.
The Internationalist is an international advertising, marketing and media magazine and website, started in January 2003. The winning case studies will form part of the teaching material at the Oxford University for its Business School programme.