GEC watch: Zee narrows its gap with Colors

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | February 23, 2009
From a channel share of 16 per cent in Week 6, Zee TV has increased its share to 18 per cent

In the last few weeks, Zee's GRPs had been declining. In Week 6, Zee's GRPs had dropped to 192. But Week 7 of 2009 spells good time for Zee. With 208 GRPs in the latest week, Zee is just 50 GRPs away from Colors.

Both STAR Plus and Colors have seen a decline in their shares, as per TAM Media Research data on C&S 4+, HSM audience.

STAR Plus, with a channel share of 24 per cent, is still at the No. 1 position. With 278 GRPs, it is 19 GRPs away from Colors, which has garnered 22 per cent share. Its GRPs have fallen from 271 in Week 6 to 259 in Week 7.

Zee TV has increased its share by 2 per cent. Its current relative channel share stands at 18 per cent and it is the No. 3 channel among general entertainment channels (GECs). Two of its older shows - Chhoti Bahu, Betiyaan-Ghar Ki Lakshmi have been good performers. Even the newly launched reality show Dance India Dance has done good for the channel.

Sony, with 76 GRPs, has grabbed 7 per cent channel share, 1 per cent up from Week 6. Sony is at No. 4, followed by DD1 with 66 GRPs and 6 per cent channel share. NDTV Imagine and STAR One share the No. 6 rank, with 5 per cent share each, same as in Week 6.

Both Sahara One and SAB have retained their 4 per cent shares from Week 6. Both 9X and STAR Utsav - both these channels only air repeats - have managed to grab 2 per cent share each in the GEC pie.

Balika Vadhu on Colors has taken the top slot as the most watched programme on Hindi GECs and has recorded a TVR of 7.5; its close competitor, Bidaai, on STAR Plus, is close with a TVR of 7.4. The TVRs of both have dipped in the latest week. Yeh Rishta Kya Kehlata Hai on STAR Plus is the third most watched programme and has recorded a TVR of 6.2, while Jai Shri Krishna on Colors has recorded a TVR of 5.5. Dance India Dance is the fifth most watched programme, with a TVR of 4.

The other programmes in the Top 10 list are - Uttaran and Jeevan Saathi on Colors, Chhoti Bahu on Zee, Kis Des Mein Hai Mera Dil and Aap Ki Kachehri on STAR Plus.

© 2009 afaqs!